{"id":11927,"date":"2026-10-22T13:58:19","date_gmt":"2026-10-22T04:58:19","guid":{"rendered":"https:\/\/kazu-yamagu.com\/?p=11927"},"modified":"2026-10-22T14:01:27","modified_gmt":"2026-10-22T05:01:27","slug":"book-review-why-did-steve-jobs-choose-the-zen-way-of-life-business-and-zen","status":"publish","type":"post","link":"https:\/\/kazu-yamagu.com\/?p=11927","title":{"rendered":"Book Review: Why Did Steve Jobs Choose the Zen Way of Life? \u2014 Business and Zen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Most people know Steve Jobs, the mastermind behind Apple. But fewer realize just how deeply he was influenced by Zen. Jobs applied Zen principles to managing Apple, one of the world\u2019s most cutting-edge tech companies, and left behind many unforgettable quotes along the way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This book explores those quotes through a double lens: Teruya Kuwabara, an economic journalist who knows Jobs inside and out, and Toen Fujiwara, the head priest of Hotaiji Temple (Rinzai sect), who knew nothing about Jobs. Why did Jobs study Zen? And how did those teachings play out in his business? Reading this, you start to see the surprising common ground between two worlds that seem like complete opposites.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/kazu-yamagu.com\/wp-content\/uploads\/2026\/10\/7dc0dddd-d959-4d92-9ef7-f6c71baa1ae2.jpeg\" alt=\"\" class=\"wp-image-11929\" srcset=\"https:\/\/kazu-yamagu.com\/wp-content\/uploads\/2026\/10\/7dc0dddd-d959-4d92-9ef7-f6c71baa1ae2.jpeg 640w, https:\/\/kazu-yamagu.com\/wp-content\/uploads\/2026\/10\/7dc0dddd-d959-4d92-9ef7-f6c71baa1ae2-300x200.jpeg 300w, https:\/\/kazu-yamagu.com\/wp-content\/uploads\/2026\/10\/7dc0dddd-d959-4d92-9ef7-f6c71baa1ae2-530x354.jpeg 530w, https:\/\/kazu-yamagu.com\/wp-content\/uploads\/2026\/10\/7dc0dddd-d959-4d92-9ef7-f6c71baa1ae2-565x377.jpeg 565w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Jobs Saw Work as Life Itself<\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><i data-path-to-node=\"8,0\" data-index-in-node=\"0\">&#8220;I\u2019ve never thought of my life as a career. I\u2019ve just done things that needed doing. That\u2019s not what you\u2019d call a career. That\u2019s my life.&#8221;<\/i> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 Steve Jobs (<i data-path-to-node=\"8,0\" data-index-in-node=\"153\">Why Did Steve Jobs Choose the Zen Way of Life?<\/i>, co-authored by Teruya Kuwabara and Toen Fujiwara, PHP Institute)<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">This was Jobs\u2019 answer when asked why he worked so hard. For him and his team, it was never about the money\u2014they were simply obsessed with creating great products. They worked tirelessly because they were genuinely having the time of their lives. To them, it wasn\u2019t just a job; it was life itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zen training works the same way. It\u2019s not something forced on you by anyone else. You step onto the path voluntarily in pursuit of enlightenment.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><i data-path-to-node=\"11,0\" data-index-in-node=\"0\">&#8220;I attached value to experience over intellectual understanding. I became very interested in people who had discovered something more conscious than intellectual or abstract understanding.&#8221;<\/i>\u3000\u3000\u3000\u3000\u30fcSteve Jobs<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Back in his college days, students were largely split between political activists and the hippie movement. Jobs was drawn to hippie culture, diving into various religions and philosophies, though none fully satisfied him. Then he discovered how much Eastern culture had influenced the hippies, which led him to Zen. Meeting a remarkable Zen monk, he became captivated by teachings that prioritized lived experience over mere theory. The quote above reflects that turning point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Priest Fujiwara frames this mindset with the Zen phrase <i data-path-to-node=\"13\" data-index-in-node=\"56\">Reidan Jichi<\/i> (\u51b7\u6696\u81ea\u77e5)\u2014literally, &#8220;knowing for yourself whether water is warm or cold.&#8221; You don&#8217;t get it by overthinking; you get it by touching or drinking it. Jobs was deeply drawn to this idea of learning through direct experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jobs also spoke about the concept of a beginner\u2019s mind: <i data-path-to-node=\"14\" data-index-in-node=\"56\">&#8220;I hear there\u2019s a phrase in Buddhism called &#8216;beginner&#8217;s mind.&#8217; Having a beginner&#8217;s mind is a wonderful thing.&#8221;<\/i> When Kuwabara brings this up, Priest Fujiwara responds with the Zen equivalent: <i data-path-to-node=\"14\" data-index-in-node=\"247\">Hatsubodaishin<\/i> (\u767a\u83e9\u63d0\u5fc3\u2014awakening the mind of enlightenment). The entire book flows through this engaging back-and-forth dialogue.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pairing Jobs\u2019 Words with Zen Concepts<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The book is divided into five chapters, pairing 54 of Jobs\u2019 everyday sayings with corresponding Zen concepts:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p data-path-to-node=\"18,0,0\"><b data-path-to-node=\"18,0,0\" data-index-in-node=\"0\">Chapter 1:<\/b> Life and Zen<\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p data-path-to-node=\"18,1,0\"><b data-path-to-node=\"18,1,0\" data-index-in-node=\"0\">Chapter 2:<\/b> Inspiration and Zen<\/p><p data-path-to-node=\"18,2,0\"><b data-path-to-node=\"18,2,0\" data-index-in-node=\"0\">Chapter 3:<\/b> Business and Zen<\/p><p data-path-to-node=\"18,3,0\"><b data-path-to-node=\"18,3,0\" data-index-in-node=\"0\">Chapter 4:<\/b> Perseverance and Zen<\/p><p data-path-to-node=\"18,4,0\"><b data-path-to-node=\"18,4,0\" data-index-in-node=\"0\">Chapter 5:<\/b> <i data-path-to-node=\"18,4,0\" data-index-in-node=\"11\">Ichigo Ichie<\/i> (Treasuring Every Encounter) and Zen<\/p>When asked about his competitors, Jobs replied, <i data-path-to-node=\"19\" data-index-in-node=\"48\">&#8220;Rivals? I don&#8217;t have any rivals.&#8221;<\/i> In Zen, this translates to self-cultivation (<i data-path-to-node=\"19\" data-index-in-node=\"128\">Jiko Keihatsu<\/i>\u3000\u81ea\u5df1\u5553\u767a).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i data-path-to-node=\"20\" data-index-in-node=\"0\">&#8220;The people who are crazy enough to think they can change the world are the ones who do.&#8221;<\/i> This aligns with <i data-path-to-node=\"20\" data-index-in-node=\"107\">Shishoku o Tomosu<\/i>\u3000\u7d19\u71ed\u3092\u706f\u3059\u3000 (lighting a paper candle to illuminate the dark).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When Jobs struggled to trust his Zen master\u2019s advice, he later realized: <i data-path-to-node=\"21\" data-index-in-node=\"73\">&#8220;He was right\u2014what isn&#8217;t here isn&#8217;t over there either.&#8221;<\/i> This mirrors <i data-path-to-node=\"21\" data-index-in-node=\"142\">Kankyakuka<\/i> \u3000\u770b\u5374\u4e0b\u3000(look beneath your feet; focus on where you stand).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i data-path-to-node=\"22\" data-index-in-node=\"0\">&#8220;If we\u2019re going to focus on five products, we have to pick those five and drop everything else. Otherwise, you end up with reasonable products that just aren&#8217;t great.&#8221;<\/i> This reflects the spirit of <i data-path-to-node=\"22\" data-index-in-node=\"196\">Zazen-nomi<\/i>\u3000 \u5ea7\u7985\u306e\u307f\u306e\u7cbe\u795e\u3000(single-minded focus, like sitting in zazen). Classic Jobs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i data-path-to-node=\"23\" data-index-in-node=\"0\">&#8220;I know those guys are complaining about me. But somewhere down the road, they\u2019ll look back and realize this was one of the best times of their lives.&#8221;<\/i> This embodies <i data-path-to-node=\"23\" data-index-in-node=\"166\">Baika Hana o Utsu<\/i> \u3000\u6885\u82b1\u9f3b\u3092\u3046\u3064\u3000(plum blossoms fragrance the air)\u2014meaning that just as the plum tree endured the harsh winter to bloom earliest and sweetest, true value comes through enduring hardship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The side-by-side comparison between Jobs\u2019 candid words and Zen concepts is simply brilliant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i data-path-to-node=\"25\" data-index-in-node=\"0\">&#8220;Intuition is a very powerful thing\u2014more powerful than intellect, in my opinion. That realization has had a big impact on my work.&#8221;<\/i> This maps to the consciousness of <i data-path-to-node=\"25\" data-index-in-node=\"166\">K\u016b<\/i> \u3000\u7a7a\u306e\u610f\u8b58(emptiness\/pure perception).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><i data-path-to-node=\"26\" data-index-in-node=\"0\">&#8220;I want to help pass down the lineage of great companies here and teach the next generation how to protect that legacy. Silicon Valley has given me so much, so I need to give something back.&#8221;<\/i> This connects to <i data-path-to-node=\"26\" data-index-in-node=\"209\">Ippon no Taiju<\/i>  \u4e00\u672c\u306e\u5927\u6a39  (a single grand tree that provides shade and shelter for all).<\/p>\n\n\n<p><!-- START MoshimoAffiliateEasyLink --><br \/>\n<script type=\"text\/javascript\">\n(function(b,c,f,g,a,d,e){b.MoshimoAffiliateObject=a;\nb[a]=b[a]||function(){arguments.currentScript=c.currentScript\n||c.scripts[c.scripts.length-2];(b[a].q=b[a].q||[]).push(arguments)};\nc.getElementById(a)||(d=c.createElement(f),d.src=g,\nd.id=a,e=c.getElementsByTagName(\"body\")[0],e.appendChild(d))})\n(window,document,\"script\",\"\/\/dn.msmstatic.com\/site\/cardlink\/bundle.js?20220329\",\"msmaflink\");\nmsmaflink({\"n\":\"\u306a\u305c\u30b8\u30e7\u30d6\u30ba\u306f\u7985\u306e\u751f\u304d\u65b9\u3092\u9078\u3093\u3060\u306e\u304b?\",\"b\":\"\",\"t\":\"\",\"d\":\"https:\\\/\\\/m.media-amazon.com\",\"c_p\":\"\\\/images\\\/I\",\"p\":[\"\\\/51M3t3ZysFL._SL500_.jpg\",\"\\\/41Sc6tYLN1L._SL500_.jpg\",\"\\\/31L9VWpERfL._SL500_.jpg\"],\"u\":{\"u\":\"https:\\\/\\\/www.amazon.co.jp\\\/dp\\\/4569834698\",\"t\":\"amazon\",\"r_v\":\"\"},\"v\":\"2.1\",\"b_l\":[{\"id\":1,\"u_tx\":\"Amazon\u3067\u898b\u308b\",\"u_bc\":\"#f79256\",\"u_url\":\"https:\\\/\\\/www.amazon.co.jp\\\/dp\\\/4569834698\",\"a_id\":2547348,\"p_id\":170,\"pl_id\":27060,\"pc_id\":185,\"s_n\":\"amazon\",\"u_so\":1},{\"id\":2,\"u_tx\":\"\u697d\u5929\u5e02\u5834\u3067\u898b\u308b\",\"u_bc\":\"#f76956\",\"u_url\":\"https:\\\/\\\/search.rakuten.co.jp\\\/search\\\/mall\\\/%E3%81%AA%E3%81%9C%E3%82%B8%E3%83%A7%E3%83%96%E3%82%BA%E3%81%AF%E7%A6%85%E3%81%AE%E7%94%9F%E3%81%8D%E6%96%B9%E3%82%92%E9%81%B8%E3%82%93%E3%81%A0%E3%81%AE%E3%81%8B%3F\\\/\",\"a_id\":2547350,\"p_id\":54,\"pl_id\":27059,\"pc_id\":54,\"s_n\":\"rakuten\",\"u_so\":2},{\"id\":3,\"u_tx\":\"Yahoo!\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u898b\u308b\",\"u_bc\":\"#66a7ff\",\"u_url\":\"https:\\\/\\\/shopping.yahoo.co.jp\\\/search?first=1\\u0026p=%E3%81%AA%E3%81%9C%E3%82%B8%E3%83%A7%E3%83%96%E3%82%BA%E3%81%AF%E7%A6%85%E3%81%AE%E7%94%9F%E3%81%8D%E6%96%B9%E3%82%92%E9%81%B8%E3%82%93%E3%81%A0%E3%81%AE%E3%81%8B%3F\",\"a_id\":3080129,\"p_id\":1225,\"pl_id\":27061,\"pc_id\":1925,\"s_n\":\"yahoo\",\"u_so\":3}],\"eid\":\"I5dgK\",\"s\":\"xs\"});\n<\/script><\/p>\n<div id=\"msmaflink-I5dgK\">\u30ea\u30f3\u30af<\/div>\n<p><!-- MoshimoAffiliateEasyLink END --><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Japanese Entrepreneurs Who Walked the Path Before Jobs<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">During Japan&#8217;s post-war economic boom, there were plenty of entrepreneurs who worked with that same Jobs-like spirit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soichiro Honda kept pushing car development while locking horns with the Ministry of International Trade and Industry. Masao Ogura built Yamato Transport&#8217;s door-to-door delivery service despite lawsuits from the Ministry of Posts. Sony\u2019s Akio Morita and Masaru Ibuka built transistor radios to take on the US market. Kyocera\u2019s Kazuo Inamori poured his life into expanding the uses of industrial ceramics. Every one of them poured their life into their work because they truly believed their business was serving society.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Engineers at Seiko developing quartz watches, Casio and Sharp making compact calculators, and Tokyo Women\u2019s Medical University alongside Toray developing hemodialysis machines\u2014they all worked day and night, forgetting to eat or sleep. You can read all about them in Katsuto Uchihashi\u2019s book, <i data-path-to-node=\"31\" data-index-in-node=\"292\">The Era of Master Craftsmen<\/i> (<i data-path-to-node=\"31\" data-index-in-node=\"321\">Takumi no Jidai<\/i>). Product development for these people wasn&#8217;t just a job; it was their life. It was pure <i data-path-to-node=\"31\" data-index-in-node=\"426\">Shikan Taza<\/i> \u3000\u53ea\u7ba1\u6253\u5750\u3000(single-minded devotion).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/kazu-yamagu.com\/wp-content\/uploads\/2026\/10\/PXL_20220311_025328096.jpg\" alt=\"\" class=\"wp-image-11930\" srcset=\"https:\/\/kazu-yamagu.com\/wp-content\/uploads\/2026\/10\/PXL_20220311_025328096.jpg 640w, https:\/\/kazu-yamagu.com\/wp-content\/uploads\/2026\/10\/PXL_20220311_025328096-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">As Long as the Zen Spirit Remains, Japan Will Be Fine<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A great cabinetmaker doesn&#8217;t use cheap plywood for the back of a cabinet just because no one sees it. Jobs poured everything into making things beautiful inside and out. When a designer asked why they had to make the internal circuit boards look good\u2014<i data-path-to-node=\"34\" data-index-in-node=\"251\">&#8220;Who\u2019s going to look inside?&#8221;<\/i>\u2014Jobs simply answered, <i data-path-to-node=\"34\" data-index-in-node=\"303\">&#8220;I will.&#8221;<\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is genuine emotion in the actions of true creators. Jobs was less a typical CEO and more an artist. His words hit differently than those of investors or Wall Street traders. An investor\u2019s job is to accumulate wealth, but Zen is about letting go. Zen has little in common with making money, but it shares almost everything with the art of craftsmanship.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These days, the media is full of gloom, constantly repeating that Japanese tech is falling behind the world. It\u2019s a non-stop chorus telling us to learn from China, South Korea, or Taiwan, not to mention the US. When a Japanese scientist wins a Nobel Prize, commentators immediately warn that Japan won&#8217;t win any more. When Toyota hits record profits, they claim the shift to EVs will lead to its demise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why can&#8217;t we just celebrate these wins? If there are worries about the future, we face them head-on. Why beat ourselves up or obsess over what others think? Jobs and his peers didn&#8217;t waste time caring about external validation\u2014they just charged straight toward their goals. That\u2019s the vital lesson Zen teaches us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just like Jobs, Japanese people need to immerse themselves in their craft once again. Now is the time to bring the spirit of Zen back to life. Learning from Zen changes the way we work. And if you can throw yourself into your work like Jobs did\u2014even for a chapter of your life\u2014it will undoubtedly leave you richer for it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u672c   \u300c \u306a\u305c\u30b8\u30e7\u30d6\u30b9\u306f\u306a\u305c\u7985\u306e\u751f\u304d\u65b9\u3092\u9078\u3093\u3060\u306e\u304b\u300d\u3000\u30d3\u30b8\u30cd\u30b9\u3068\u7985\u3000<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u305f\u3044\u3066\u3044\u306e\u4eba\u306f\u30a2\u30c3\u30d7\u30eb\u306e\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30b8\u30e7\u30d6\u30ba\u3092\u77e5\u3063\u3066\u3044\u308b\u304c\u3001\u5f7c\u304c\u7985\u306b\u50be\u5012\u3057\u3066\u3044\u305f\u3053\u3068\u3092\u77e5\u308b\u4eba\u306f\u5c11\u306a\u3044\u3060\u308d\u3046\u3002\u30b8\u30e7\u30d6\u30ba\u306fIT\u6700\u5148\u7aef\u4f01\u696d\u30a2\u30c3\u30d7\u30eb\u306e\u7d4c\u55b6\u306b\u7985\u306e\u5fc3\u3092\u6d3b\u304b\u3057\u6570\u3005\u306e\u7d20\u6674\u3089\u3057\u3044\u8a00\u8449\u3092\u6b8b\u3057\u3066\u3044\u308b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30b8\u30e7\u30d6\u30ba\u304c\u6b8b\u3057\u305f\u7985\u306e\u8a00\u8449\u3092\u3001\u30b8\u30e7\u30d6\u30ba\u306b\u7cbe\u901a\u3059\u308b\u7d4c\u6e08\u30b8\u30e3\u30fc\u30ca\u30ea\u30b9\u30c8\u306e\u6851\u539f\u6643\u5f25\u6c0f\u3068\u3001\u5f7c\u3092\u77e5\u3089\u306a\u3044\u81e8\u6e08\u5b97\u5999\u5fc3\u5bfa\u6d3e\u5b9d\u6cf0\u5bfa\u4f4f\u8077\u306e\u85e4\u539f\u6771\u6f14\u6c0f\u304c\u89e3\u8aac\u3057\u305f\u306e\u304c\u3053\u306e\u672c\u3067\u3042\u308b\u3002\u30b8\u30e7\u30d6\u30ba\u306f\u306a\u305c\u7985\u3092\u5b66\u3093\u3060\u306e\u304b\u3001\u305d\u306e\u6559\u3048\u306f\u3069\u306e\u3088\u3046\u306b\u30d3\u30b8\u30cd\u30b9\u306b\u6d3b\u304b\u3055\u308c\u305f\u304b\u3002\u7985\u3068\u30d3\u30b8\u30cd\u30b9\u3001\u4e00\u898b\u5bfe\u7167\u7684\u306a\u4e8c\u3064\u306b\u5171\u901a\u70b9\u304c\u898b\u3048\u3066\u304f\u308b\u3002<\/p>\n\n\n\n<h2 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